Major Accountabilities

MARKETING MINDSET

A Master of Marketing domains, this individual will closely partner with cross-functional and extended team members, locally and regionally, to translate product strategy into customer-centric concepts, from the preparation of a successful strategy, to detailing the execution on the field with a competitive mindset and an ambition for growth. This individual is called to deliver on key business objectives and priorities and establish a specific brand positioning. This role will also be responsible for interfacing and maintaining effective relationships with Product team counter-parts, as well as the Customer Experience Planning and Optimization team to ensure that the marketing strategy and concepts are effectively orchestrated into customer-centric campaigns, tactics, and experiences.

•Leverage on brand’s strengths to drive competitiveness in a crowded market.

•Lead the marketing strategy, priorities, and activities across all segments or channels within a given vertical

•Provide strategic direction to peers and team members to inform and drive brand growth, including making trade-off decisions and recommending priority activities and investment based on commercial value

•Ensure appropriate market analysis and competitive benchmarking is conducted to inform marketing programs and tactics

•Partner with Patient & HCP marketers to drive excellence in developing the lead as-set for HCP and patient.

•Partner with relevant stakeholders on the management of regional and global expectations for the product in the country, it’s funnel, the brand lifecycle planning, long-range financial planning, and financial forecasting requirements

•Develops the brand strategic imperatives aligned with the global expectations and generates the marketing mix for the launch product in the country setting pricing, packaging, positioning, and promotional strategies.

•Support the development of the marketing strategy, priorities, and activities for one or more segments or channels; drive and measure brand performance; and effectively drive customer engagement across multiple stakeholders that are core to brand success

•Support alignment and coordination of field strategy with Customer Engagement

•Maintains appropriate and efficient relationships with agency partners to ensure execution towards objectives

•Execute or advise on execution of marketing strategies and tactics by channel / stakeholder aligned with the marketing strategic imperatives and grounded in insights

•Leverage experience and expertise to build brand-specific end to end HCP and patient domain expertise, to inform the go to market approach that drives customer (HCP and patient) behaviour change and market performance

•Build an extensive internal and/or external network, to facilitate achievement of objectives in own part of organization, while share and incorporating knowledge on best practices to inform the integrated marketing strategy

•Contribute to a high performing team culture that proactively and effectively interfaces between the pillars and key functions

Work Experience

• 5 years of Marketing experience or Field management experience
• Access experience 2yrs (desirable)
• Launch products experience 2yrs (desirable)
• Team Management
• Account executive
• Immunology expertise (desirable)
• Finance execution (1.5M USD)
• Marketing and brand experience
• Advanced English

Skills

•Strategic thinking

•Marketing mindset

•Competitive mindset

•Business Acumen

•Negotiation Decision making

•Risk identification and management

•Project coordination

•Adaptability / resilient

•Stakeholder management

•Strong Customer relationship

•Leadership management

•Field knowledge

•Growth mindset

Benefits and rewards

Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Commitment to Diversity and Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.